Audience Profile

There are several different types of Audiences out in the music industry which certain types of artists try to attract and entice as the audience tends to match the style of music in terms of the personality of the people and the type of music. The most clear and prominent example of this is that of an artist such as Justin Beiber his fans/target audience are most likely going to be young females as not only do they like the style of music but they also are most probably physically attracted to Justin Beiber himself. This I feel really shows that in the music industry nowadays it is not just purely about the actual 'music' but more maybe, specifically in genres such as pop the image to go with it aswell. What I'm saying is you have to have the complete package.

Considering all of the above we have come to a decision to focus on a board target audience. Our target audience is going to be for the elder teens and above but will be of both sexes, this is due to the fact that we hope to have both male and female in our music video.

Our audience is known as 'Stylers' on Uk tribes.

The information and definition of 'Stylers'- Stylers are united by a love for partying and looking good. They’ve also a fairly discerning bunch, into the finer things in life and less brash than, say, Blingers. Sharing an urban upbringing, they’re a diverse bunch, ranging from GCSE students to young professionals.

The ‘housification’ of r’n’b has really galvanised the emergence of the Stylers – now you can be both US cool and Ibiza hedonist in the one hit – and urban commercial dance music is the sound of the tribe. Think Drake, Rihanna, Rita Ora and Chris Brown, as well as artists like Maverick Sabre and Wiley.

A small subsection of the Stylers will be seeking out niche underground sounds, but most are listening to what’s readily available – artists championed by trusted sources, friends and stations like Radio 1Xtra, Choice FM and Rinse FM.

Keeping up appearances is a key feature of the Stylers. It’s not about ostentatious excess, but understated cool. Stylers will aspire to have the latest tech, from Samsung smart TVs to tablets. They’re also more likely than most Urban tribes to be paying a visit to music festivals. A thoroughly current creation of the 2010s, Stylers are set to grow in numbers and influence.

The favourite brands of this specific audience is that of the following: